Increase brand recognition
Get your brand image and name in front of your audience more often by including your logo, tagline, color palette, and brand graphics in the template design of your email communications. Seeing your brand elements in every issue will build brand awareness and recognition — even if they old see it for a second.
Turn site visitors into customers.
When you have an email list,
you can add a sign up form to your website or blog’s homepage and capture the email addresses from your visitors. As you convey the value of your business over time in the emails you send them,
you’re able to those relationships. So when people are ready to make a purchase, they go to you instead of a competitor.
Offer an incentive
Raise brand awareness.
People love sharing content with friends, family and colleagues if they think they’ll benefit from it. And email can be another great piece of shareable content.
If you commit to delivering valuable information to your subscribers, there may be times when your subscribers want to pass it along to others who might also find it interesting.
To encourage subscribers to share your email, include a call-to-action that tells them to forward the email. This way, it can help increase shareability and get your brand in front of new audiences.
Connect with your target market
Email marketing helps you stay in touch with your audience on a regular basis,
keeping you top of mind . This ensures that when your services, products, or programs are needed, they will buy from you or refer their friends, family, peers, and contacts to you.
Educate your current clients
Your email newsletter is a great place to keep your clients up to date with what’s news in your business.
Attract new opportunities
Publishing an email newsletter can help you generate new opportunities such as strategic partnerships, joint ventures, media interviews, speaking engagements, and more.